Betsy NoulletFrom Complexity to Clarity
Service & Product Designer · AI Activation · Strategic Research

Hi, I'm Betsy! I untangle complex problems and turn them into results.

I help leaders uncover the real challenges, prioritize what matters most, and build solutions people actually adopt, through service design, AI strategy, and user research.

$50M opportunity identified · 75% faster onboarding · 30% productivity improvement

Explore my work Get to know me
Betsy Noullet, click to read more about her
Featured Case Studies

Solving the right problems. Delivering measurable outcomes.

Strategy & Alignment · Service Design & Research · Prototyping & Validation · AI Activation

Patient reflecting during a cancer care journey
Healthcare / Enterprise Strategy

Finding where to invest across a nationwide oncology network.

$50M growth opportunity identified

A nationwide cancer network needed a clear strategy to increase growth, improve patient and employee support, and align investments across over 20 clinics.

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Child engaged in an activity, representing the students served by this program
Government / Service Modernization

Building a funding program that could evolve with change.

75% faster onboarding

A statewide disability funding program struggled to keep pace with changing legislation, fragmented workflows, and four distinct audiences.

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A human hand and a robotic hand reaching toward each other, representing human-AI collaboration
AI / Enterprise AI

Turning an AI proof of concept into enterprise capability.

30% productivity improvement

An AI initiative needed the right strategy, workflow, and governance before it was ready for enterprise adoption.

View case study
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Trusted by Fortune 500 healthcare, finance, and human-centered organizations
Penn State Health McKesson Geisinger Navy Federal Credit Union Equifax American Red Cross
How I Help

I help teams move complex initiatives from uncertainty to adoption

From clarifying the problem, designing and validating the solution, and aligning experts to drive adoption.

Strategy & Alignment

Leaders align on priorities before resources are committed.
  • Opportunity identification
  • Vision & goal alignment
  • Initiative prioritization
  • Team kickoffs

Service Design & Research

Decisions are grounded in real user and business evidence.
  • Generative and explorative research
  • Mixed methods research
  • AI-partnered research
  • Service blueprinting
  • Journey, ecosystem, & workflow mapping
  • Insight activation

Prototyping & Validation

The right solution is validated before it's built.
  • Rapid prototyping
  • Workflows
  • Usability testing
  • Business case creation

AI Activation

Opportunity identification to real adoption.
  • AI opportunity identification
  • AI use case prioritization
  • AI design sprints
  • Prototype & validate
  • Workflows & Design
Testimonials

What clients and collaborators say

"Ridiculously good at juggling research, design thinking, and problem-solving like it's second nature." Service Designer, Oncology Network
"If navigating a difficult project were an Olympic sport, Betsy would win the gold medal." UX Director, McKesson
"Every time I meet with this team, I'm blown away by the progress they've made with Betsy on board." Client Partner, enterprise technology engagement

References available upon request.

What Sets Me Apart

I work where disciplines, departments, and decisions collide.

1

I diagnose the system, not just the symptom

2

I turn research into decisions

3

I align the experts early

4

I make complexity usable

See how I work →
Betsy Noullet facilitating a card sort workshop
Clarity

Looking to unravel some complexity?

Currently open to full-time, contract, or consulting. Principal/Staff level.
Service & Product Design, AI Activation, UX Research

Let's talk