I help leaders untangle complicated problems.

For most of my career, people have pulled me in when the work really matters. When a project is high stakes. When there are a lot of moving parts. And often... when there's a room full of smart people, each seeing the problem from a different angle.

That's my favorite kind of work.

I love helping organizations:

  • Kick off important initiatives with a strong foundation
  • Uncover and decide which problems are actually worth solving
  • Untangle workflows that span dozens of roles, systems, and teams
  • Design solutions people will actually adopt
  • Bring experts together so they can move faster together instead of solving different problems in parallel

I enjoy walking into ambiguity, asking good questions, making complexity visible, and helping people make confident decisions, decisions that are good for both the business and the humans it serves. And have fun while doing it!

Betsy Noullet facilitating a card sort workshop

Leading AI opportunity mapping, NYC

What Sets Me Apart

I don't just design experiences. I help people make better decisions.

I diagnose the system, not just the symptom.

Customer experience is only one piece of the puzzle. I connect workflows, operations, technology, incentives, and organizational constraints to understand what's really driving the problem.

I help teams decide where to invest.

Research isn't the finish line. I help leaders prioritize opportunities, make confident decisions, and align around what matters most.

I bring the right people together.

The best solutions don't come from one discipline. Product, technology, operations, data, compliance, and frontline teams all see something different. My role is helping them see it together.

I make complexity usable.

People leave with more than ideas. They leave with clarity, momentum, and a practical path forward that teams can actually execute.

Sticky notes from a workshop session

Journey mapping, Non profit

Whiteboard mapping from a facilitation session

Establishing Credit Union Innovation Lab & Strategic Foresight session

Looking to unravel some complexity?

Currently open to full-time, contract, or consulting. Principal/Staff level.
Service & Product Design, AI Activation, UX Research

Let's talk